Dear Direction Center Merchants,
After years of continuous work, development, and commitment to supporting e-commerce merchants, we would like to share an important update regarding the future of Direction Center.
We are pleased to announce that Direction Center has been acquired by Ctec Solutions.
As part of this acquisition, Direction Center’s systems, services, technology, and operations will gradually transition to Ctec Solutions as we enter a new phase.
We understand that such an announcement may raise many questions, so we would like to explain what this means for you and for your current shipments, returns, and financial balances.
Years of Work — With One Goal
Since the beginning, our main principle has always been simple:
The Merchant Comes First.
Throughout the past years, our goal was never simply to deliver packages.
We worked to build a complete environment that helps merchants manage their businesses, solve shipping problems, follow their shipments, handle returns, receive their financial rights, and operate their businesses more efficiently.
Over the years, we have dealt with thousands of merchants and an enormous number of shipping operations, and we have worked through countless shipping and operational problems.
Many of these problems were not solved by simply handling a shipment.
We built systems, processes, tools, and solutions specifically to address them.
Technology Has Always Been a Major Part of Direction Center
Behind the services merchants see every day, there has always been a large technology infrastructure.
Direction Center continuously developed its own systems, dashboards, APIs, operational tools, analytics, tracking solutions, return-management systems, merchant tools, and other technologies designed around real operational needs.
The platform was constantly evolving.
From time to time, major improvements and completely new capabilities were introduced, often at a very rapid pace.
Our approach was always to look at the actual problems merchants faced and then build technology to solve those problems.
Technology was never developed simply for the sake of adding features.
It was developed to make the merchant’s work easier.
Stability and Reliability
We are also proud of the stability of the technical infrastructure behind Direction Center.
Our websites, servers, systems, and technology infrastructure were continuously maintained and developed to provide stable access to the services merchants depend on.
Keeping the systems available and preventing technical issues from affecting merchants’ businesses was always one of our priorities.
Behind the scenes, continuous monitoring, maintenance, optimization, security work, backups, and development were part of our daily operations.
Our goal was always to make sure that technology itself would never become an additional problem for the merchant.
Your Rights Remain a Priority
One of the most important things we want to make clear is that merchant rights have always been, and continue to be, a fundamental priority.
Throughout the years, we worked to ensure that merchants received their financial and service-related rights properly and consistently.
Integrity and honesty have always been at the heart of how we operate.
There may have been operational challenges along the way, as there are in any business, but protecting the merchant’s rights and dealing with merchants honestly was never negotiable.
Our commitment to integrity was, and remains, one of our highest priorities.
Why Is This Acquisition Happening?
The Egyptian e-commerce and logistics market has gone through significant changes over the past years.
The market has faced increasing operational challenges, financial pressures, and broader difficulties that have affected businesses operating within the sector.
At the same time, Direction Center continued to grow and continuously invest in technology, infrastructure, operations, and merchant services.
As the requirements of the business continued to grow, the decision was made to move Direction Center into a new phase through its acquisition by Ctec Solutions.
This transition allows the systems, technology, and operational capabilities that have been built over the years to move forward under a new management structure.
What Happens to Your Current Shipments and Services?
During the transition period, we want to make the status of the most important services completely clear.
💰 Merchant Balances & Financial Rights
All merchant balances and financial amounts due to merchants can be withdrawn normally according to the existing withdrawal process.
↩️ Returns
All current returns will continue to be processed normally, and merchants will receive their return shipments according to the existing procedures.
🚚 Shipments Currently in Delivery
All shipments that are currently out for delivery will continue to be handled normally until their delivery cycle is completed.
📦 New Pickup Requests
New pickup requests will be suspended until further notice.
This is part of the operational transition and the process of transferring Direction Center’s systems and operations to Ctec Solutions.
⚙️ Other Services
Some other services may be temporarily suspended, discontinued, or modified during the transition period as systems and operations are transferred.
Any significant changes affecting merchants will be communicated clearly through our official communication channels.
A Final Message to Our Merchants
Direction Center was never just a website, an application, or a shipping service.
It was years of work.
Years of building systems from scratch.
Years of solving problems.
Years of listening to merchants.
Years of developing technology.
Years of dealing with shipments, returns, payments, operations, and everything in between.
And most importantly, years of trying to make the merchant’s work easier.
We are proud of what Direction Center has achieved and built over the years, and we are grateful to every merchant who trusted us and became part of this journey.
Today, Direction Center enters a new phase under Ctec Solutions.
Some services may change.
Some operations may be transferred.
Some services may be temporarily suspended.
But one thing remains clear:
This is an organized transition of the platform and its operations — not an abandonment of merchant rights or current shipments.
Your balances remain available.
Your current returns continue.
Your shipments currently in delivery continue.
New pickup requests are suspended until further notice.
Thank you to every merchant who trusted Direction Center throughout this journey.
Thank you for every shipment, every conversation, every problem we solved together, and every opportunity you gave us to improve.
Direction Center × Ctec Solutions
A new phase, built on years of experience — and a continued commitment to the merchant.
